(R.SQUARE): Early days Adolf Dassler, founder of Adidas,

Early days

Adolf Dassler, founder of Adidas, 1915; Dasler Brothers shoe factory near Herzogenrach train the station in 1926.

                                                                                          Adolf Dassler, 

The company was founded by Adolf "Adi" Dassler, who made sports shoes in his mother's laundry room or laundry room in Herzogenaurach, Germany. After returning from World War I. His older brother Rudolf joined the business in July 1924, which became the "sports shoes((Gebrüder Dassler Schuhfabrik). In that factory, a very interesting matter was at that time, the area of Herzogenaurach the electricity supply was uncertain so they fall great trouble production, as a result of the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.  

Dassler helped to develop spiked running shoes (spikes) for multiple sports events. To improve the quality of spiked athletic shoes, it switches from an earlier model of heavy metal spikes to canvas and rubber. He was very much confident about his hand made products, as a result, in 1936, Dassler persuaded American sprinter Jesse Owens to wear his hand-made spikes to the 1936 Summer Olympics. After Owens won four gold medals, Dassler's shoe name and fame became famous around the world for athletes and their trainers. The business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.

Both Dassler brothers joined the NSDAP in May 1933 and turned-out members of the National Socialist Motor Corps. Besides, Adolf took the position of Sportwart in the Hitler Youth from 1935 until the finish of the war. During the war, the organization was running the last sports shoe processing plant in the nation and predominantly provided the Wehrmacht with shoes. In 1943 the shoe production had to stop activities and the organization's offices and the labor force were utilized to produce anti-tank weapons. From 1942 to 1945 at least nine constrained workers were working at both sites of the organization.

The Dassler plant, utilized for the creation of anti-tank weapons during the Second World War was almost devastated in 1945 by US powers yet was saved when Adolf Dassler's wife persuaded the GIs that the organization and its employees were interested in manufacturing sports shoes. As a result, empowered Americans became the main buyers of the Dassler brothers' shoes.

                                        Dasler Brothers shoe factory near Herzogenrach train station in 1926

Dassler described Adidas as "The three stripes company".

Adidas is the largest sportswear manufacturer in Europe, and the second-largest on the earth, after Nike. this well-renowned company established in 1949 in Herzogenaurach, Germany. It is a holding company of the Adidas Group, a subsidiary of Reebok Sports Clothing, 8.33% of the German Bayern Merchant Football Club, and runtatic, of Austrian Fitness Technology. Adidas' revenue for 2018 was € 21.915 billion.

The three stripes are Adidas' identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of 1,600 euros and two bottles of WHISKEY, [ became so successful that Dassler described Adidas as "The three stripes company".

M.ZAMAN(RASEL)