UNFORGETTABLE NAME 'ADIDAS'

The name Adidas came from the founder, Adolf “Adi” Dassler’s name. He used his nickname, Adi, and the first three letters of his last name, Das, to create Adidas.

This is a remarkable sentence; we started in a washroom and conquered the world. And in the meantime, we ran a lot and also, in our time we had trouble reaching our goal. We did our best for the best. We have improved and grown. Looking to the future, always remember where we came from. This is Adidas story.

THE EARLY YEARS of Adidas

Really, every great story has a beginning. The story of Adidas like a cinematic superhero story. But it is an extremely real superhero story, it started in a small town in Bavaria, Germany. After the first steps in the mother's wash kitchen, Adi Dasler enrolled "“Gebrüder Dassler Schuhfabrik” in 1924 and began his mission to provide the best possible equipment for athletes. The Amsterdam Gold Medal (1928, Lina Redke) and Berlin were the first prizes and milestones and the only beginning in our history.

FIRST GOLD MEDALS

Adi Dassler earned the athlete's trust by listening to them. Lina Radke won a Gold medal wearing Adi Dassler's shoes already in 1928 at the Olympic Games in Amsterdam.

FOUNDING FATHER

On August 18, 1949, Adi Dassler relaunched at the age of 49, enrolled "Adi Dassler Adidas Sportschuhabrabik" and started to work in the city of Herzogenaurach with 47 employees. That same year, he registered a shoe that included a record of the Adidas 3 Stripe that would soon become famous. Adi Dassler was a man of foresight, sharp intellect so from the humble beginning he captured the global success stories, which were accelerated by a miracle ...

1954 World Cup final, Dassler boot(Adidas) appeared just like a miracle

Dassler's screw-on clits in light football boots

Nobody thought that the screw-on clits in light football boots would help make history? Dassler boot's main specialty is that it is half the weight of the orthodox English football boot. Dassler boot can be adapted to ground conditions, cut away ankles, front lacing almost right down the front of the boot, a soft toe, and foam rubber interior. When the screw-on clits in light football boots national football team faced the indomitable Hungarians in the 1954 World Cup final, they won far more than the trophy. Their incredible victory will be heard around the world for decades to come. And it has made Adidas (Dassler boot) and its founders a household name in soccer fields around the world.

THE ATHLETES’ TRUST

It is extremely difficult to make the trust of world-class athletes over the decades. But this impossible task Dassler does it by a fillip. However, produce innovative products that make them even better for once. There was an additional personal element to the secret of Adi Dassler's success: he met with athletes (some of whom were even spectators of Herzogenarac), listened attentively to what they said, and observed what could be improved or invented according to their needs. The most reliable Adidas from the beginning and its founder. And that won’t change for the next few decades.