(R.SQUARE):DEATH OF A SHOEMAKER WHO INNOVATION AND WORLD DOMINATING.

The conclusion of the Dassler era begins with another:

Adolf "Adi" Dasler (November 3, 1900 - December 6, 1978) was a great German shoemaker, inventor, and entrepreneur who founded the German sportswear company Adidas. That person almost single-handedly redefined the sporting goods industry and raised the benchmark behind the booming organization beyond a mile.

Adi's wife Kathy and her son Horst.

Adi's wife Kathy takes over the post with the support of her son Horst.

END OF THE DASSLER ERA

Adolf's wife, Kathy, died, and two years later, in 1987, Kathy's son, Horst Dassler, died suddenly. There was started a crucial moment for Adidas. In 1989, Adidas became a public limited company, and in 1990 the daughters of Adi Dassler sold their shares. Changes in leadership and question-and-answer strategic decisions after Dassler's daughters left the company broke the record loss in 1992, due to the bankruptcy.

A BROTHER-TO-BE FINDING ITS WAY – REEBOK ON THE MOVE

30 years after Joe and Jeff Foster rename their grandfather's organization, Reebok was in the leadership position. Literally. Following the trend of gradually increasing fitness, women around the world work with Reebok Freestyle, while fitness pro-Gin Miller faced Step Reebok. And that’s not all: Pump Innovation hit the markets in 1989, making Reebok a household name in other segments as well.

REEBOK ADVERTISING

A COMPUTER FOR YOUR FEET

It sounds pretty common nowadays but in the 80s no computer was included, let alone fit in your shoes. That didn't stop Adidas from being there. An invention ahead of its time, Micropaser featured a system known today as MyCoach that provides performance statistics for athletes.

THE MERGE OF ARTS AND SPORTS

When US hip-hop group Run DMC released "My Adidas," it was about setting records for hard-working people in troubled neighborhoods and genuine enthusiasm for their sneakers. Adidas itself only learned this love story when the band picked up 3-strips shoes during a concert in front of 40,000 fans; One of the attendees at this concert was an Adidas employee. The song became a hit with DMC and Adidas' unique and unexpected partners. This merge of art and sports not only introduced the perpetual trend of street fashion but also marked the birth of non-sports promotion in the sporting goods industry.